In the time of the Great Resistance, internal communicators have an important role to play in enticing staff back into the workplace. A key component of success is choosing the right communication channel. In this article, we’ll focus on using corporate screensavers as a communication channel.
We know corporate screensavers of the past were less than ideal: they could only show static images or messaging, and they simply didn’t catch the eye.
Thankfully, next generation corporate screensavers like Vibe’s effortlessly transform the way you connect with hybrid and in-office workers. Unlike what you're used to, Vibe's corporate screensavers are easy to use and hard to ignore, allowing you to effectively keep visually engaging messages front of mind with your desk-bound workers. It's an internal comms team's dream!
Here are 6 great ideas to help you power up your corporate screensavers, so you can entice stay at home staff to come back into the office.
1. Share logistical information
Your organisation’s return to office plan is most likely very overwhelming to staff. In addition to communicating logistical details about the return to office via intranet pages, you can also supplement messaging via the corporate screensavers.
This can include information about key dates, office hours, parking and transportation, and any specific guidelines or health protocols employees need to know. It’s especially important for any new staff who have joined remotely and now want to work from the office.
As with most other communication channels, make sure to keep the information on corporate screensavers up to date and relevant. This will ensure your workforce can stay well-informed and don’t retain any outdated information.
Corporate screensavers are a great tool to reach and engage your workforce, even as they work from home.
2. Promote key return to office messages
Do you have a great new flexible working policy? Improved employee benefits? A fresh new working space? Share these key messages via screensavers. Corporate screensavers are a great way to visually reinforce important messages about returning to the office.
You can use screensavers to show the benefits of returning, such as collaborative work environments, fun team interactions, and more. These messages create anticipation (and maybe even a little bit of FOMO) for stay-at-home employees. Getting in front of eyeballs keeps your messaging front of mind. That’s why a corporate screensaver is so powerful in reinforcing your key messages.
Vibe's corporate screensavers channel helps you reach and engage your workforce, even as they work from home.
3. Share success stories
Thanks to the pandemic, going back into the office after more than two years away can raise feelings of anxiety and uncertainty for some. It’s also known as “fear of the office”.
To help address their fears, use the corporate screensavers to feature success stories or testimonials from other employees who have already returned to the office and have settled back in well. These personal stories can reassure apprehensive staff that your organisation is looking out for them, and embrace the transition.
4. Showcase the company culture
Screensavers are a great way to show how employees in the workplace live the company values. Use your screensavers to show imagery of breakfasts with the team, company events, or even spotlight top employees. Showing off your company’s culture can foster a sense of community and remind employees why the office is a great place to work.
Share a social feed from your organisation's Workplace or Twitter account for an added boost of employee advocacy
5. Celebrate milestone moments
Use corporate screensavers to celebrate significant milestones or achievements related to the return to office. For example, getting 75% of the workforce back in the office; improvements to an employee satisfaction survey; acknowledging employees’ efforts during the transition.
Recognising and celebrating these milestones on the screensavers can create a positive vibe in the workplace and generate buzz and enthusiasm among staff.
6. Spread encouraging engagement
You can also use corporate screensavers to promote engagement initiatives or upcoming events happening in the office. Think town hall meetings, team-building activities, networking events or workshops. Keeping the screensavers updated with upcoming events can help employees stay informed and encourage participation in the events.
Boost engagement with corporate screensavers
When used strategically, corporate screensavers are an internal communicator’s best friend. It’s the perfect channel for reaching the in-office staff, stay-at-home staff, and remote workers. Gone are the days of bland static screensavers. We hope these six ideas encourage you to set up a corporate screensaver channel for your workforce, even beyond returning to the office. Ask our experts how you can leverage Vibe for corporate screensavers.
