Resources › Why Digital Signage is Missing the Mark for Workplace Communications
Resources › Why Digital Signage is Missing the Mark for Workplace Communications
For the in-office workforce, digital signage screens are being used to provide the strategic placement of messages meant to cut through the workplace digital noise.
Keeping internal communication content fresh and visually engaging is very time-consuming and resource intensive. Yet we must persist with finding a solution if we are to nurture an aligned, well-informed team, and lift health, safety and productivity.
Other channels currently used are struggling to cut through the digital clutter. Vital business messaging is quickly forgotten which makes it very difficult to drive alignment, foster culture and implement business transformation initiatives.
For in-office staff, strategically placed digital signage screens should cut through the workplace digital noise where traditional channels struggle. For frontline teams, digital screens are meant to provide the communication lifeforce that connects them with the heartbeat of the organisation. Yet when digital signage systems rely on standard slides with static images and videos on rotation, this vital communication channel quickly becomes ineffective. Screens then become expensive posters on the wall that are time-consuming to maintain.
Content teams revert to Canva, Photoshop or similar tools to produce visual content. This is time consuming to manage and results in fixed content on repeat.
When leveraged well, digital screens are a highly effective communication channel for delivering visually engaging, timely messaging, which is placed in-front of both your frontline and in-office workers.
People learn by receiving relevant and timely information carefully spaced out over time, which is vital for fostering long term change. Vibrant messages should be strategically 'drip fed' in a way that grabs and holds attention, enabling messages to transition from short term to long term memory.
Using the right channels for the right audience is vital. And we get it. Creating fresh, engaging content, delivered with the right level frequency has been time-consuming and expensive.
But it doesn’t have to be this way.
By simplifying and decluttering the workplace messaging environment, not only will your comms cut through better, staff will in a better headspace to receive them.
When you use a single platform that can reach everyone, everywhere, it’s much easier to cultivate and nurture the company culture.
This software has helped stop geographical office separation and team silos.
Meetings are shorter. We get immediate reporting to the whole business on performance without having to send more emails to get the data required.
You can just have it all on Vibe.
Even when you’re at home, you can have these snackable bits of content you can retain, instead of having to check an email, look at an announcement, go from one platform to another.
Before Vibe there was a lot of 'printed flyers' which is both costly and environmentally unfriendly.
With Vibe's on-screen format it’s easy to make changes instantly on the fly without the need for a reprint. No more excuses from staff not reading internal emails. Messaging is right there, on the screen.
Vibe helps us get internal messaging to staff in a fun, graphic format.
As well as the serious stuff, slideshows of staff events are very popular. Plus, promote our outward-facing social media content inwardly to staff and visitors.
We started with COVID messages, but after 6 months, we were communicating other business events on site.
We're using Vibe for EVERYTHING. Facebook groups, café menus, surveys (with a QR code), internal videos, welcoming our summer interns, Christmas messaging from our CEO + more!
It's very cool and a great way to communicate with and engage my non-wired employees.
The digital templates are extensive and the Vibe team support is outstanding. The feedback I get from my team tells me we're on the right track.
Really great for providing snackable and understandable content, it’s visually a great way to communicate.
The impact when people see our big digital wall at reception is great.
We are now able to share general company information and specific site information to large groups of people.
It suits our teams and contractors in different locations, which in the past has been difficult to communicate with.
We easily share information to staff in all locations that isn't always available to them.
The different templates are a bonus - there's always a layout that works.
We have found Vibe very effective as an implementation model for dashboard content.
It helps us visualise data. It’s a great system and I would definitely recommend it.
